V I S I O N & M I S S O N
At Daman Singh Reyar, our mission is to create timeless garments that embody sustainability, versatility, and refined craftsmanship. We believe clothing should be worn and re-worn, offering value long after the first wear. For us, sustainability is not only about using organic fabrics but also about creating pieces that endure — adaptable, versatile, and relevant across seasons.
Our work is rooted in Indian artistry, reviving traditional crafts through hand embroidery and enabling artisans to thrive. Equally, inclusivity shapes our ethos — with a conscious focus on employing women and fostering community opportunities.
Understated yet elevated, every piece offers the freedom to be dressed up or down, for daily wear or celebration — a wardrobe designed to last, with meaning stitched into every seam.
N O T E F R O M T H E F O U N D E R
With a degree in Political Economics from the University of Bath and having spent over ten years deep in the trenches of qualitative research and international business, I’ve made more PowerPoint decks than I care to admit and stared at more Excel sheets than is healthy for one human being. But while my career was trying to make me an expert in pivot tables, my heart kept dragging me toward style, design, and aesthetics. Indian wear, to me, has always been more than “clothes” — it’s a playground. A way to show off a bit of mischief, personality, and flair without saying a word.
When I went looking for something different to wear myself, I realised there was a gap: menswear that was understated, experimental, and actually fun was either impossible to find or came with a terrifying price tag. That’s when I thought — fine, I’ll just make it myself.
This brand is my way of giving men freedom to experiment with Indian wear. To keep it sharp, playful, and versatile while also honouring the incredible crafts of India.
The result? Garments that are premium, timeless, and versatile — clothes you can wear to a wedding or to a night out with friends and feel equally at home. A quiet nod to tradition, with a wink of rebellion.
